GTR
About GTR
The work made for GTR runs to 2 verified projects since 2025 — mostly Brand, Campaign and AI. Most of it comes from 5 teams, including T&P, TMW Unlimited and DLMDD. The people who work most often on GTR projects include Mitch Baitey, Ralph Pedersen and Tim Taylor.
Inside the GTR network
The people, teams, and projects that make up the GTR network
Featured project
Every Stop is a Story
GTR has launched its summer campaign, “Every Stop is a Story,” created by T&P to inspire travellers to explore unexpected destinations across its rail network. Combining authentic photography with AI-enhanced visuals, the campaign reimagines the view from a train window to spark curiosity and showcase the possibilities of domestic leisure travel. As T&P’s first fully integrated creative and media campaign for GTR, the work spans TV, out-of-home, radio, digital, social, and audio, using audience-focused media placements to encourage more people to choose rail for summer adventures while highlighting the convenience and enjoyment of travelling by train.
Teams spotlight
The teams with the most verified roles on GTR projects
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People spotlight
The people with the most verified roles on GTR projects
