MINI
About MINI
The work made for MINI runs to 40 verified projects since 2010 — mostly Campaign, Brand and Advertising. Most of it comes from 24 teams, including Anomaly, Jung von Matt and Serviceplan Group.
Trending projects
MINI projects with the most verified people and teams
Inside the MINI network
The people, teams, and projects that make up the MINI network
Featured project
Nice to Meet You Again
MINI celebrates its new all-electric Cooper, Countryman, and Aceman models with a bold global campaign directed by Daniel Wolfe and produced by Anorak. Developed by MINI’s creative team, Media Monks, and Anomaly, with post-production by The Mill, the 360° campaign spans digital, TVC, print, OOH, and social, introducing a fresh visual identity for the brand. The films showcase the Cooper and Aceman in a stylish world, while the Countryman embodies adventure. Breaking from traditional car ads, the campaign features abstract ‘pumps’ designed by The Mill to highlight product features, alongside an extreme fisheye effect that emphasizes MINI’s playful and distinctive nature.
Teams spotlight
The teams with the most verified roles on MINI projects
Team
Team
Team
Team
Team
Team
Team
Team
People spotlight
The people with the most verified roles on MINI projects