Hastings Direct
About Hastings Direct
The work made for Hastings Direct runs to 2 verified projects since 2021 — mostly Campaign, Mascots and Language. Most of it comes from 1 team, including Wunderman Thompson. The people who work most often on Hastings Direct projects include Julia Rossetti and Sonny Botero.
Trending projects
Hastings Direct projects with the most verified people and teams
Inside the Hastings Direct network
The people, teams, and projects that make up the Hastings Direct network
Featured project
Simplicity is the best policy
Challenge In a hyperbolic category overloaded with mascots, we wanted to remind people of how insurance with Hastings Direct can be simple and straightforward. We use a mix of photography and animation to metaphorically dramatise what happens in the category and in people's lives whilst building an unforgettable brand for Hastings Inspiration The campaign dramatises the ease and simplicity that the insurance company aims to bring to people's lives by providing them with a great digital experience and great prices. Idea The campaign uses straightforward language and impactful visuals in a bid to create the tension between simplicity and complexity in a fun and memorable way. The TV spot combines film, illustration and animation and features a man driving alongside his cartoon double as he experiences some of the challenges that life can throw at you. The message is that “Life may be complicated, but Hastings Direct insurance is simple”. Animated characters humanise the brand message, bringing a host of different scenarios to life, as a voiceover contrasts some difficult truths – relationships are messy, fashion is crazy, finding your way is hard, and family life is tricky – with the simplicity of the solutions offered by Hastings Direct.
Teams spotlight
The teams with the most verified roles on Hastings Direct projects
Team
People spotlight
The people with the most verified roles on Hastings Direct projects
