Hawaiian Tropic
About Hawaiian Tropic
The work made for Hawaiian Tropic runs to 2 verified projects since 2025 — mostly Brand, Campaign and Strategy. Most of it comes from 5 teams, including BBH, Biscuit Filmworks and Human. The people who work most often on Hawaiian Tropic projects include Benoit Drigny.
Trending projects
Hawaiian Tropic projects with the most verified people and teams
Inside the Hawaiian Tropic network
The people, teams, and projects that make up the Hawaiian Tropic network
Featured project
Tana Sutra
Hawaiian Tropic has launched its boldest campaign yet, “Tana Sutra,” created with BBH USA and starring internet icon Alix Earle, as part of a major reintroduction of the brand ahead of summer. Premiering May 15th, the Kama Sutra-inspired campaign features a playful “glow guide” of tan-tric positions designed to encourage switching positions every 15–20 minutes for an even, sun-kissed glow, all while emphasizing proper sun protection. Shot in Miami by director Aerin Moreno, the campaign blends sun-soaked confidence, girlhood, and cheeky humor to present a culturally resonant voice for the brand. Hawaiian Tropic also released a limited-edition illustrated guidebook featuring bonus poses, inviting fans to fully embrace their inner glow-getter throughout the season.
Teams spotlight
The teams with the most verified roles on Hawaiian Tropic projects
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People spotlight
The people with the most verified roles on Hawaiian Tropic projects
