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Serviceplan developed “Sicher geht das” (“Of Course It’s Possible”), an international brand platform for Helvetia following the merger that brought its businesses together. The platform reframes insurance as more than protection against risk, positioning Helvetia as a partner that gives people the confidence to make decisions, embrace change and pursue their ambitions. Centred on relatable moments of courage and new beginnings, the campaign introduces a fresh visual identity with a vibrant multicolour palette designed to reflect the many paths people take through life. Launched in Switzerland and Germany, the integrated platform spans brand awareness, product communications, employer branding and sponsorship, with activity across TV, out-of-home, digital out-of-home, print, social media and online channels. Its long-term, adaptable system is designed to create a consistent brand voice across markets and business areas.
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