Hidden Valley Ranch
About Hidden Valley Ranch
The work made for Hidden Valley Ranch runs to 2 verified projects since 2022 — mostly InnovationStrategy, Launch and eCommerce. Most of it comes from 5 teams, including FCB, 456 Studios and Current Global. The people who work most often on Hidden Valley Ranch projects include Kate Cauffiel.
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Inside the Hidden Valley Ranch network
The people, teams, and projects that make up the Hidden Valley Ranch network
Featured project
HVRXHVR
Hidden Valley Ranch aimed to connect with Gen Z consumers by subverting traditional hype culture through an innovative self-collaboration strategy. Instead of partnering with a trendy sneaker brand or celebrity, Hidden Valley Ranch decided to collaborate with themselves, introducing the Hidden Valley Ranch Double Ranch. The concept was simple yet bold: Double the herbs, double the spices, and double the flavor in their ranch dressing. To add a humorous twist and further subvert expectations, they physically doubled the bottles by fusing them together to create an 'X', poking fun at the ubiquitous 'X' found in other brand collaborations. The launch took place at ComplexCon, a hub for hype culture and brand collaborations. Rather than setting up a traditional booth, Hidden Valley Ranch used a unique Snap lens that transformed other brands' booths into Hidden Valley Ranch-themed spaces. This interactive approach allowed attendees to engage with the brand and potentially win one of the exclusive Double Ranch bottles on the spot.
Teams spotlight
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People spotlight
The people with the most verified roles on Hidden Valley Ranch projects