Industry SuperFunds
About Industry SuperFunds
The work made for Industry SuperFunds runs to 2 verified projects since 2025 — mostly Brand, Campaign and Strategy. Most of it comes from 2 teams, including Initiative and Shannon Behaviour Change.
Trending projects
Industry SuperFunds projects with the most verified people and teams
Inside the Industry SuperFunds network
The people, teams, and projects that make up the Industry SuperFunds network
Featured project
Symbol
Industry Super Australia’s latest campaign, Symbol, marks the next evolution of one of Australia’s most iconic brand platforms. Building on the legacy of Compare the Pair, the campaign deepens emotional resonance by highlighting what members discover when they “look for the symbol”: a super fund run to benefit them, not shareholders. Featuring a reimagined version of We’re All In This Together by Ben Lee, the campaign reinforces collective progress and member-first values. With over six million members and global recognition for long-term creative effectiveness, Symbol continues to amplify trust and redefine the superannuation category.
Teams spotlight
The teams with the most verified roles on Industry SuperFunds projects
Team
Team
