JIF
About JIF
The work made for JIF runs to 9 verified projects since 2022 — mostly Campaign, Product and Video. Most of it comes from 11 teams, including BBH, Zenith and MSL Group.
Trending projects
JIF projects with the most verified people and teams
Inside the JIF network
The people, teams, and projects that make up the JIF network
Featured project
Every Jif’ing Thing
Jif has launched “Every Jif’ing Thing,” that reimagines the brand’s iconic red, blue and green striped logo to showcase the many ways consumers can enjoy peanut butter beyond PB&J. The campaign transforms the logo’s lettering into playful invitations such as “DIP,” “SIP” and “MIX,” highlighting unconventional pairings including peanut ramen, apple nachos, oatmeal and ice cream. Supported by a refreshed visual identity and a dramatic reworking of “O Fortuna” featuring a live choir, the campaign runs across broadcast, streaming, social, online video and Pinterest, positioning Jif as a versatile ingredient for more snacking occasions.
Teams spotlight
The teams with the most verified roles on JIF projects
Team
Team
Team
Team
Team
Team
Team
Team
People spotlight
The people with the most verified roles on JIF projects