Kids Help Phone
About Kids Help Phone
The work made for Kids Help Phone runs to 5 verified projects since 2022 — mostly Campaign, Advertising and Brand. Most of it comes from 10 teams, including McCann, nimiopere and Grayson Music. The people who work most often on Kids Help Phone projects include Steve Gadsden.
Trending projects
Kids Help Phone projects with the most verified people and teams
Inside the Kids Help Phone network
The people, teams, and projects that make up the Kids Help Phone network
Featured project
Defining Help
Kids Help Phone (KHP) has launched a powerful new national campaign, "Defining Help," as part of its award-winning "Feel Out Loud" platform, timed with back-to-school season. At its heart is a nearly three-minute hero film, set to a stripped-down cover of The Beatles’ "Help!" by Michael Nelson, portraying a cinematic metaphor of youth mental health struggles—ranging from anxiety and loneliness to identity and joy. Created by McCann Canada and directed by SAUVAGE.TV’s Ernest Desumbila, the film redefines the idea of “help” for young Canadians, reminding them that no issue is too big and no feeling too small. Informed by over 50 million anonymized KHP interactions with youth, the campaign is rooted in real voices and insights, with contributions from clinical teams and advisory councils. A data-backed creative strategy helped shape scenes and message delivery, culminating in a video-first media blitz across major platforms like Netflix, YouTube, and TikTok, supported by DOOH, immersive digital spaces like Roblox, and context-driven social content. Grayson Music’s emotive reimagining of "Help!" further amplifies the message, while the campaign calls on both youth and adults—reminding the former that KHP is always there, and the latter how essential their support is. Through it all, the work reflects KHP’s evolution and unwavering commitment to being a trusted, accessible space for Canada’s 8.2 million youth navigating mental health challenges today.
Teams spotlight
The teams with the most verified roles on Kids Help Phone projects
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People spotlight
The people with the most verified roles on Kids Help Phone projects
