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Lendi, the online home loan platform, has launched its first major brand campaign with creative agency The General Store. Titled “Loan it like you own it,” the campaign highlights how Lendi customers can take control of their finances through access to over 25 lenders with a single online application. It features characters Murray and Henrietta Stephens, who have mastered their finances to create their dream lifestyle. Zara Cobb, Lendi Group CMO, said the campaign reflects the brand’s vision to disrupt the home loan industry through technology, while Matt Newell, CEO of The General Store, noted it celebrates the end benefit—owning a home—in an unconventional, category-breaking way.Teams spotlight
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