Liebherr
About Liebherr
The work made for Liebherr runs to 2 verified projects since 2021 — mostly 3D, Film and Branding.
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Liebherr Brand Identity
An umbrella brand identity for Liebherr — a family-run technology group with thirteen product segments and nearly 50,000 employees — built so every touchpoint reads as one clear, dynamic brand. The system tunes the familiar logo for digital media, introduces exclusive typefaces Liebherr Head, Text and Product, locks primary yellow and The Banner layout principle, and adds motion rules, photography guidance, illustration and a UI/UX library so B2B and household divisions can stay distinctive without fracturing the mark. Custom iconography (~700 signs) sits with the typeface; roll-out began with the group website in 2021 and continues across markets, exhibitions and product codes. Red Dot Brand Design & Identity 2022; iF Company Branding 2023; ADC Pictogram/Icon distinction 2023.