Miller Genuine Draft
About Miller Genuine Draft
The work made for Miller Genuine Draft runs to 3 verified projects since 2021 — mostly Campaign, Brand and MischiefUSA. Most of it comes from 4 teams, including BBDO, Pressure Cooker Studios and Strangelove. The people who work most often on Miller Genuine Draft projects include Maja Rašić and Alex Smillie.
Trending projects
Miller Genuine Draft projects with the most verified people and teams
Inside the Miller Genuine Draft network
The people, teams, and projects that make up the Miller Genuine Draft network
Featured project
Break The Mold
Miller Genuine Draft has launched a bold new global campaign, Break the Mold, developed by BBDO Zagreb and Egg Films South Africa, celebrating individuality and creative freedom. The campaign features four trailblazers—Kazakh techno DJ Nazira K., South African Olympic skateboarder Brandon Valjalo, Hungarian freestyle dancer Dániel Krichenbaum, and South African street artist Karabo Poppy—each breaking expectations in their fields. Set to the track "Power" by JessB, the high-energy campaign spans TV, social, OOH, influencer activations, and in-store experiences with exclusive merch and a custom speaker designed by Karabo Poppy. Break the Mold marks a powerful return to MGD’s roots of challenging convention and aims to inspire a new generation to live life on their own terms.
Teams spotlight
The teams with the most verified roles on Miller Genuine Draft projects
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People spotlight
The people with the most verified roles on Miller Genuine Draft projects
