Novartis
About Novartis
The work made for Novartis runs to 18 verified projects since 2019 — mostly Campaign, Video and Brand. Most of it comes from 9 teams, including Work Editorial, Edelman and PRETTYBIRD.
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Featured project
Relax Your Tight End
Novartis is tackling men’s health with its Super Bowl LX ad, Relax, it’s a blood test, which uses humor to address the stigma and fear surrounding prostate cancer screening. The spot highlights that early detection through a simple blood test—not an invasive exam—can dramatically improve survival rates. Featuring NFL stars like George Kittle, Colby Parkinson, Rob Gronkowski, and Bruce Arians, the campaign combines star power with personal connections to the disease to normalize conversations about men’s health. By blending lightheartedness with an important health message, the ad encourages men to take the first step toward early detection, demonstrating how awareness and humor can work together to drive meaningful action.
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