White Castle
About White Castle
The work made for White Castle runs to 3 verified projects since 2018 — mostly Strategy, Brand and Campaign. Most of it comes from 5 teams, including Omnicom Production, RadicalMedia and GSD&M. The people who work most often on White Castle projects include Shannon Gill, Michael Williams and Maddie Mashewske.
Trending projects
White Castle projects with the most verified people and teams
Inside the White Castle network
The people, teams, and projects that make up the White Castle network
Featured project
Crave Thy Castle
“Crave Thy Castle” is a brand campaign from White Castle, created with agency GSD&M, that playfully personifies cravings as an ever-present, knight-like alter ego who appears the moment hunger strikes. Designed to connect with younger, “crave-curious” audiences, the work reimagines White Castle fandom through witty, self-aware storytelling set in everyday retail moments, from office lunch breaks to frozen food aisles, where iconic Sliders become the only true way to satisfy the urge. Rolling out across CTV, digital, audio and social, the campaign extends into influencer content, sports and betting culture, and high-energy partnerships that place the brand directly inside moments of competition and shared rituals. By turning cravings into a character and embracing humour, boldness and cultural relevance, “Crave Thy Castle” reinforces White Castle’s distinctive place in modern food culture while inviting a new generation to give in when craving strikes.
Teams spotlight
The teams with the most verified roles on White Castle projects
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People spotlight
The people with the most verified roles on White Castle projects
