Capital One
About Capital One
The work made for Capital One runs to 15 verified projects since 2013 — mostly Campaign, Brand and AdCampaign. Most of it comes from 15 teams, including Hungry Man, GSD&M and the7stars.
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Capital One projects with the most verified people and teams
Inside the Capital One network
The people, teams, and projects that make up the Capital One network
Featured project
No Nasty Surprises
Capital One UK's latest campaign, "No Nasty Surprises," created by Fold7, emphasizes transparency in credit applications by showcasing the humorous story of Stu, who mistakenly adopts a chaotic badger instead of a puppy. The campaign builds on the existing "One Good Thing" brand platform, promoting the idea that understanding credit details upfront can prevent unwanted surprises. In contrast, Stu's partner Alex checks her eligibility for Capital One's credit card without affecting her credit score, illustrating the brand's commitment to helping customers make informed financial decisions. The campaign features realistic animations of the badger, crafted in collaboration with Black Kite Studios to ensure a lifelike portrayal. Katie King, Head of Marketing at Capital One UK, emphasized the importance of clarity regarding APR and eligibility checks as essential to their customer service approach.
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The teams with the most verified roles on Capital One projects
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People spotlight
The people with the most verified roles on Capital One projects