Irn Bru
About Irn Bru
The work made for Irn Bru runs to 10 verified projects since 2023 — mostly Brand, Campaign and Advertising. Most of it comes from 12 teams, including The Leith Agency, The Quarry and Lucky Generals. The people who work most often on Irn Bru projects include Simon Burford.
Trending projects
Irn Bru projects with the most verified people and teams
Inside the Irn Bru network
The people, teams, and projects that make up the Irn Bru network
Featured project
This Is Not a Soft Drink
IRN-BRU enters a new era with a bold campaign from Lucky Generals, reviving its iconic line “Made in Scotland from Girders” while reinterpreting it for a modern audience. Rooted in Scottish identity and humor, the film nods to Still Game—featuring Sanjeev Kohli—and centers on a spirited, street-cast protagonist delivering a comedic yet rousing speech about bravery. Moving beyond nostalgia, the campaign reframes the brand’s long-standing association with strength into a message about individuality, guts, and inner resilience—“iron in your heart” rather than just “iron in your veins.” Supported by an integrated rollout across TV, cinema, social, and OOH, the work marks IRN-BRU’s biggest push beyond Scotland, reinforcing its status as a culturally distinctive drink that proudly defies convention.
Teams spotlight
The teams with the most verified roles on Irn Bru projects
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People spotlight
The people with the most verified roles on Irn Bru projects
