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Ownr has launched a new campaign positioning itself as the go‑to platform for Canadian entrepreneurs to start and grow their businesses. Under the brand platform “Make Small Business Easy Less Hard,” the campaign humorously highlights the chaos and unpredictability of entrepreneurship while showing how Ownr helps with incorporation, registration, and compliance paperwork. Featuring cinematic one‑shot ads of small business owners navigating unexpected challenges—from critters on job sites to office equipment catching fire—the campaign underscores that Ownr takes care of the “hard stuff” so entrepreneurs can focus on their craft. Supported by digital, social, radio, and out‑of‑home placements across Ontario, B.C., and Alberta, the initiative reflects the surge in Canadian entrepreneurship since the pandemic and reinforces Ownr’s role in making the leap into business ownership less daunting.
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