Playbac Presse
About Playbac Presse
The work made for Playbac Presse runs to 2 verified projects since 2025 — mostly Campaign, AI and Strategy. Most of it comes from 1 team, including Jellyfish. The people who work most often on Playbac Presse projects include Pugliesi Conti, Alexandre Boutry and Thibaut SAMTER.
Trending projects
Playbac Presse projects with the most verified people and teams
Inside the Playbac Presse network
The people, teams, and projects that make up the Playbac Presse network
Featured project
Le Petit Crieur
PlayBac Presse, celebrating 30 years and the 27th anniversary of Le Petit Quotidien, launched a hybrid campaign, Le Petit Crieur, developed by Jellyfish to highlight the importance of sharing reading moments with children aged 7 to 10. The campaign combines a physical street activation in Paris with a digital strategy across influencers, paid media, social, connected TV, metro posters, OOH, and DOOH. Central to the concept is a young paperboy-style character, loudly proclaiming headlines to capture the attention of adults absorbed in their smartphones, creating a playful contrast between traditional press and modern screen habits. By engaging parents at back-to-school time, the campaign reinforces the value of reading with children in a multi-channel, immersive way.
Teams spotlight
The teams with the most verified roles on Playbac Presse projects
Team
People spotlight
The people with the most verified roles on Playbac Presse projects
