President’s Choice
About President’s Choice
The work made for President’s Choice runs to 5 verified projects since 2018 — mostly Campaign, Brand and Film. Most of it comes from 17 teams, including Zulu Alpha Kilo, Studio Feather and Rascal Studio.
Trending projects
President’s Choice projects with the most verified people and teams
Inside the President’s Choice network
The people, teams, and projects that make up the President’s Choice network
Featured project
Possible Lives Here
Possible lives here campaign for President’s Choice brings the brand’s expanded world of products and services to life through a cinematic journey that peels back doors and walls to reveal deconstructed homes where employees work behind the scenes to make everyday life easier for Canadians. Scored with an orchestral take on Blink 182’s All the Small Things, the campaign dramatizes PC’s efforts—from grocery delivery to pharmacist advice—while positioning the brand as relevant to all households. Launched across digital, social, and television, the integrated 360° initiative includes short-form and 30-second spots that highlight the authenticity, cinematic polish, and imaginative world-building of PC’s neighbourhood of everyday possibilities.
Teams spotlight
The teams with the most verified roles on President’s Choice projects
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People spotlight
The people with the most verified roles on President’s Choice projects