Copenhagen motion-capture company Rokoko was moving from start-up to scale-up when it asked e-Types to strengthen its identity without losing its roots among independent animators. The answer keeps the circular symbol from Rokoko's first tracking suit, now called the spotlight, and uses it either to frame the product or to put the community's own animations centre stage. A bespoke typeface, Rokoko Grotesque, sets the wordmark, and the logotype comes alive as Roko, a mascot made of letters who tries everything from martial arts to yoga. The system was shortlisted at the Creative Circle Awards 2023 for both identity and logo.