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League of Legends World Championships Identity
BUCK built Riot Games a lasting identity system for the League of Legends World Championship, moving away from yearly fantasy-led rebrands towards the look of a global sporting event. A modular grid and sharp motion language form the evergreen base. For Worlds 2025, BUCK designed the full seasonal expression, "Earn Your Legacy": Summoner and Xin Zhao glaive motifs with crystal-render textures, delivered with a toolkit for stage, broadcast, social and print.
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