SEAT
About SEAT
The work made for SEAT runs to 11 verified projects since 2016 — mostly Campaign, Advertising and Strategy. Most of it comes from 3 teams, including Antiestático, Ogilvy and UNIT9. The people who work most often on SEAT projects include Matias Dumont, Marcos Mariani and mariana biquard.
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The people, teams, and projects that make up the SEAT network
Featured project
Made In Barcelona
SEAT asked UNIT9 to make a 4d Virtual Reality experience about the powerful cultural link between the SEAT brand, and the city Barcelona. Director, Anrick Bregman, worked with Ogilvy Spain, and Wildbytes, to make this idea come to life. It was important for this experience to be live action, not 3d. But at the same time, the core brief was that the camera would be ‘flying’ through the city of Barcelona, showing the most iconic locations, constantly in motion, as the viewer is chasing a real life SEAT Ateca. To create such a flying feeling using live-action 360 cameras was a real challenge. And the end goal for this project was to create a 4D experience where the chair you’re sitting in is synced-up with those camera’s movements. UNIT9 filmed in the most iconic locations in Barcelona, using custom-built high-end 360° camera rigs, made with GoPros as well as Sony A7 DSLRs. They mounted those rigs into drones, backpacks, and used them to create seamlessly smooth moving skateboards shots that give you the feeling you’re flying. This film is a journey that connects the most iconic locations of Barcelona, in one single memorable ride through this beautiful city. This Virtual Reality experience was premiered at the Paris Motorshow, allowing visitors to experience this thrilling ride in 4D seats, which were programmed to move with our camera-work as the film plays. The Created in Barcelona concept featured prominently in the space set aside for SEAT in Paris to highlight qualities such as innovation, technology and urban design, all values shared by SEAT and the city of Barcelona. The Spanish brand introduced a new stand format made up of two distinct spaces. An interactive 4D amphitheatre and a car configurator. Attendees enjoyed Barcelona through the new SEAT Ateca in virtual reality; a completely immersive experience enhanced by “Smart Chairs” which move about according to the content of the video. Credits: Director ANRICK Agency OGILVY SPAIN / WILDBYTES Brand SEAT Head of Film ADAM DOLMAN Producer HOLLY RESTIEAUX Production Manager ELERI EVANS DOP CARL BURKE Editor ALEX BURT Editor LOUIS FONSECA 360 Cam MARK WYNNE 360 Camera Assistant LEWIS GETHING 360 Camera DIT MARK KAYE Drone SKYCAM.ES Producer MIGUEL ESCRIBANO Line Producer ANAHÍ PUIG Location Manager NURIA MIQUEL Production Manager VERONICA PALES 1st Ad ALESSANDRO TROVÒ Lighting DANI VERGE Art Director LU MASCARO Grip & Crane MIRCO CLAES VTR JC MOLINA Stylist RAQUEL GIBANEL Make up/Hair ALMA CASAL Technical Partner YATES BUCKLEY VFX Supervisor ZLATEN DEL CASTILLO VR Post Producer KASSIANI KOUFAKI VFX Concept Dev GARETH BLAYNEY VR compositor ALISTER CHOWDHURY VR compositor JAKUB WESOLOWSKI VR compositor DIPIKA PATEL VR compositor INES BONECA VR compositor FERNANDO FERRER VR compositor CALLUM MCNULTY VR compositor EUGENE RACHEVSKY VR compositor CHIARA TALARICO VR compositor CAROLINE DELGADO VR compositor AMY CARPENTER VR compositor PENELOPE PONCHEZ VR compositor CHIARA MASINI Audio FEDE PAJARO Audio FERNANDO ALIAGA Audio CARLOS RIERA Production Service Company RCR FILMS BTS Filming & Photography MARC VALDES BTS Filming & Photography DANIEL VALDES BTS Editing JOE YOUENS
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The people with the most verified roles on SEAT projects
