Shiner Beer
About Shiner Beer
The work made for Shiner Beer runs to 1 verified project since 2023 — mostly Brand, Campaign and Launch. Most of it comes from 1 team, including Bakery. The people who work most often on Shiner Beer projects include Dima Semenov, Hailey Kirkpatrick and Roxanne Ratliff.
Inside the Shiner Beer network
The people, teams, and projects that make up the Shiner Beer network
Featured project
Texas Does Light
Shiner beer, known for its independent Texas heritage, faces a challenge as many target consumers are unaware of its origin due to Texas' diverse population. Austin-based agency, Bakery, launches a new brand push titled "Texas Does Light," emphasizing Shiner's Texas roots. The campaign includes a complete redesign of the brewery's flagship light beer, aiming to attract younger consumers who prefer light beers. This strategy involves a national media buy and increased spending in Texas to reclaim its home field advantage.
Teams spotlight
The teams with the most verified roles on Shiner Beer projects
Team
People spotlight
The people with the most verified roles on Shiner Beer projects