Shinola
About Shinola
The work made for Shinola runs to 2 verified projects since 2026 — mostly Campaign, Film and Social. Most of it comes from 5 teams, including GentleForces, ProdCo and Marsheen. The people who work most often on Shinola projects include Dan Miller, Nadja Sumter and Jonathan Bailey.
Trending projects
Shinola projects with the most verified people and teams
Inside the Shinola network
The people, teams, and projects that make up the Shinola network
Featured project
Duck Automatic
A creator-led FW26 campaign launching the Duck Automatic, Shinola's first automatic watch and its second-ever brand campaign. A series of films directed by Theo Lindquist follows four culture-makers (comedian and creator Kareem Rahma, media personality Tefi Pessoa, New York artist NEMS and creator Benton McClintock) as they step outside their usual content styles: holding a duck in a pond, vlogging, worshipping a duck. Built around the idea that your time belongs to you, the work moves watch advertising away from status and precision talk toward humour, individuality and owning your own schedule, with the watch as a reminder that the schedule is yours.
Teams spotlight
The teams with the most verified roles on Shinola projects
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People spotlight
The people with the most verified roles on Shinola projects
