SkipTheDishes
About SkipTheDishes
The work made for SkipTheDishes runs to 1 verified project since 2023 — mostly eCommerce, Commercial and Videography. Most of it comes from 3 teams, including Dentsu Creative, Grayson Music and Saints Editorial.
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Inflation Cookbook
SkipTheDishes and its rapid grocery and convenience delivery service, Skip Express Lane, today announced the launch of ‘Inflation Cookbook’, a data-powered tool that tracks real time food-price data to equip Canadians with the information they need to make the most affordable and nutritious choices that maximise their grocery budgets. Rafik Belmesk, chief strategy officer, DENTSU CREATIVE, said “The challenge with inflation is not just the price increases, but the volatility of the prices. Things are going up and down so quickly, trying to shop becomes an overwhelming experience with most people having to put stuff back at the register.” Using a unique algorithm, the platform monitors the real-time prices of the top nutritious food and based on what items are trending up or down, curates a list of ingredients for people based on their location, family size and budget. Insights and price volatility data are brand agnostic and tailored to each region, providing Canadians across all provinces with an opportunity to find better priced groceries. Jordan Doucette, chief creative officer, DENTSU CREATIVE, added “The Inflation Cookbook is about more than just getting the cheapest items, it’s a tool that helps them understand the week-to-week volatility of the healthiest ingredients so they can make the best choices for their budget. And to ensure consumers can make the most of these ingredients, the service uses AI in partnership with a top nutritionist and chef to instantly turn the ingredient list into healthy recipes. If you’re trying to save money and just shopping flyers, you might end up with the cheapest items but you don’t always know what to do with them and risk just wasting money.” And with more than 8 million Canadians reporting skipping meals to make ends meet, the Inflation Cookbook couldn’t come at a better time. The Inflation Cookbook, which is accessible through a mobile-friendly web browser, aims to provide Canadians with options that are equal parts healthy and affordable, with many of the 400 items tracked are produce, whole grains, and dairy items, as well as select proteins. Inflation Cookbook users can curate and customise their experience based on their household size and grocery budget and are offered ingredient substitutions to account for dietary restrictions and maximise savings. https://www.dentsucreative.com/ Credits: BRAND: SkipTheDishes AGENCY / CREATIVE: dentsu
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