Smart
About Smart
The work made for Smart runs to 12 verified projects since 2018 — mostly Campaign, Brand and 3D. Most of it comes from 7 teams, including Glassworks (Legacy), Electric Sheep Music and Zauberberg Productions. The people who work most often on Smart projects include Daniel Warwick.
Trending projects
Smart projects with the most verified people and teams
Inside the Smart network
The people, teams, and projects that make up the Smart network
Featured project
It Pays To Be Smart
Australia’s salary packaging and novated leasing provider Smart has launched a new brand platform, “It pays to be Smart,”. The campaign aims to simplify a category that is widely known but often misunderstood, reframing salary packaging as a clearer, more accessible way for employees to increase take-home pay through pre-tax benefits. Built as a long-term creative system rather than a single campaign, it introduces a distinctive brand world designed to make financial benefits easier to understand and remember. Rolling out across BVOD, OOH, online and radio, the work focuses on turning a complex financial service into human, engaging storytelling that helps audiences better grasp its everyday value.
Teams spotlight
The teams with the most verified roles on Smart projects
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People spotlight
The people with the most verified roles on Smart projects
