Smiles
About Smiles
The work made for Smiles runs to 2 verified projects since 2026 — mostly Strategy, Brand and Campaign. Most of it comes from 4 teams, including AlmapBBDO, Cabaret and 21 Sun Productions. The people who work most often on Smiles projects include Letícia Fonseca and Kenia Anjo.
Trending projects
Smiles projects with the most verified people and teams
Inside the Smiles network
The people, teams, and projects that make up the Smiles network
Featured project
For The trip
Turning a familiar everyday phrase into a travel-minded proposition, Smiles’ “É pra Viagem” campaign promotes the Gol Smiles credit cards by showing how ordinary purchases can bring consumers closer to their next trip. Created by AlmapBBDO, the idea plays on the common Brazilian expression “pra viagem”—typically used when ordering something to go—and reframes every card transaction as something made “for travel,” since spending generates miles. Supported by banking partners Bradesco, Banco do Brasil and Santander, the campaign extends across television, digital platforms and brand activations throughout the consumer journey. Partnerships with Mercado Livre and Uber further embed the concept into everyday spending occasions, reinforcing a simple proposition: whether shopping, ordering or getting around, using a Gol Smiles card can turn routine purchases into progress toward a future journey.
Teams spotlight
The teams with the most verified roles on Smiles projects
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People spotlight
The people with the most verified roles on Smiles projects
