Sol de Janeiro
About Sol de Janeiro
The work made for Sol de Janeiro runs to 2 verified projects since 2025 — mostly Experiential, Events and Brand.
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The people, teams, and projects that make up the Sol de Janeiro network
Featured project
Casa Cheirosa at Coachella
Casa Cheirosa brought Sol de Janeiro to Coachella 2025 as the festival’s first official fragrance partner and exclusive body-care sponsor—a 30×30-foot Brazilian beach–inspired sensory playground on the Empire Polo Club grounds. Guests moved through six immersive zones (Attract, Enter, Entice, Engage, Chill, Extend), layered Cheirosa Perfume Mists at Cheirosa Your Way, and stepped into reimagined Rio orelhão scent pods wrapped in original artwork for each mist. A DJ lounge, House Mini Bar / Mistology sampling (Festival Survival Pouches, mini mists, body-cream samples, scent-synced juices), and on-site mini music-video capture extended the brand beyond the bottle. The dual-weekend activation (11–13 and 18–20 April 2025) drew nearly 12,000 visitors and 11,000+ fragrance samples, later taking Gold for Best Festival Activation at Event Marketer’s 2025 Experience Design Awards and landing as a Gold Finalist at the 2026 Ex Awards.