Søstrene Grene
About Søstrene Grene
The work made for Søstrene Grene runs to 12 verified projects since 2024 — mostly DDA2022, DDA2021 and DigitalPlatform.
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Hyper-Personal Customer Experiences Through 1st Party Data
Søstrene Grene's approach to first-party data exemplifies a commitment to customer connection, driven by methodical analysis, advanced technology, and a focus on long-term strategy. Following their 2023 Rambukken award for ‘Best Use of First-Party Data,’ the company has further innovated to enhance personalisation and scalability. Through a centralised customer data platform (CDP), Søstrene Grene prioritises customer insights, compliance, and data ethics while expanding capabilities to capture offline data for advanced segmentation. These efforts aim to build omnichannel customer profiles and leverage AI to refine their personalisation efforts. By integrating first-party data with transactional, survey, and on-site behavioural insights, Søstrene Grene creates hyper-personalised experiences across multiple touchpoints. Using tools like Salesforce Marketing Cloud, Relewise’s recommendation engine, and an in-house AI platform, the company delivers tailored email and app push content. The AI engine processes first-party data to craft unique messages, some of which are individualised using Generative AI. This level of personalisation, enabled by unified customer profiles in the CDP, ensures a seamless digital ecosystem spanning web, app, and marketing platforms, while maintaining agility in response to evolving data regulations. The company’s audience insights transcend predefined target groups, focusing instead on crafting tailored, dynamic experiences. High-quality data, managed through platforms like mParticle, feeds into ad platforms such as Google and Meta, enhancing their algorithms for segmentation and in-market audience targeting. Meanwhile, the CDP powers hyper-personalisation for 1:1 communication channels, ensuring that all outreach reflects nuanced customer behaviours and preferences.