Sports Direct
About Sports Direct
The work made for Sports Direct runs to 14 verified projects since 2020 — mostly Campaign, Advertising and Brand. Most of it comes from 6 teams, including COPA90, Stink Films and Framestore. The people who work most often on Sports Direct projects include Kwesi McLeod and Ruchi Ratna.
Trending projects
Sports Direct projects with the most verified people and teams
Inside the Sports Direct network
The people, teams, and projects that make up the Sports Direct network
Featured project
Dare to Dream Big
Sports Direct has unveiled its Christmas campaign ‘Dream Big’, featuring some of the UK’s biggest sports stars and one little sporting fanatic, who’s Christmas wish to compete against her favourite heroes comes to life. Directed by Fred Again’s creative director, LOOSE and soundtracked by a reworked version of the iconic Tears for Fears tune, ‘Everybody Wants to Rule the World’, updated to 'Everybody Loves This Time of Year' - Sports Direct’s light-hearted festive spot aims to inspire big dreamers around the country to believe that any sporting dream could come true. Starring Mason Mount (for the third year running), Alessia Russo, Lauren Hemp, Aaron Ramsdale, Eberechi Eze, James Maddison,Eddie Nketiah, Gabriel Jesus, Johnny Fisher, Conor Benn, Zarnel Hughes, the commercial showcases the determination of ‘Little Legend Macy’ who’s Christmas wish is to become the ‘Best Sportstar in the World’. Making her wish come true, Macy takes on each of the national sporting heroes at their own game in a playful dream sequence.
Teams spotlight
The teams with the most verified roles on Sports Direct projects
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People spotlight
The people with the most verified roles on Sports Direct projects
