St Michael's Hospital Foundation
About St Michael's Hospital Foundation
The work made for St Michael's Hospital Foundation runs to 2 verified projects since 2025 — mostly Film, Strategy and Brand. Most of it comes from 9 teams, including Alter Ego, Rooster Post and Fort York.
Trending projects
St Michael's Hospital Foundation projects with the most verified people and teams
Inside the St Michael's Hospital Foundation network
The people, teams, and projects that make up the St Michael's Hospital Foundation network
Featured project
Be Like Mike
Be Like Mike turns St. Michael's Hospital's familiar Toronto nickname, St. Mike's, into a call to action. Here "mike" isn't one person but a shared mindset among the hospital's people: compassionate, innovative, committed and relentless. The 90-second hero film, directed by Hubert Davis and shot inside the working hospital with many real staff on screen, follows a young man who wakes up after an injury and slowly realizes that everyone caring for him, from nurses and doctors to surgeons and researchers, shares the same name and the same drive. The soundtrack is "Trendsetter" by Connor Price and Haviah Mighty, a former St. Mike's heart-surgery patient herself. The platform runs across film, out-of-home, digital and social throughout Toronto and inside the hospital, inviting people to donate, pick up a limited-edition mike hat or share their own stories with #belikemike.
Teams spotlight
The teams with the most verified roles on St Michael's Hospital Foundation projects
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People spotlight
The people with the most verified roles on St Michael's Hospital Foundation projects