Standard Chartered
About Standard Chartered
The work made for Standard Chartered runs to 6 verified projects since 2020 — mostly Campaign, Advertising and 3D.
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Featured project
Now’s Your Time for Wealth
Standard Chartered’s third phase of ‘Now’s Your Time for Wealth’ combines wealth expertise with AI-powered media and storytelling to engage affluent audiences across key international markets. The campaign uses AI-driven performance insights to optimise creative, budgets and bidding, while real-time activation responds to market movements, cultural moments and audience signals. Local digital platforms enable more targeted experiences across markets, while GenAI transforms static hero visuals into short-form video content. The integrated approach brings together data, technology and contextual media to create more relevant and personalised experiences, reinforcing Standard Chartered’s positioning as a globally connected wealth partner for investors navigating an increasingly complex financial landscape.