Tate and Lyle Sugars
About Tate and Lyle Sugars
The work made for Tate and Lyle Sugars runs to 1 verified project since 2020 — mostly Strategy, Brand and Campaign. Most of it comes from 2 teams, including elvis and Craft Films. The people who work most often on Tate and Lyle Sugars projects include Matthew Benney.
Inside the Tate and Lyle Sugars network
The people, teams, and projects that make up the Tate and Lyle Sugars network
Featured project
Absolutely Golden
Lyle’s Golden Syrup has unveiled a bold new creative platform and multichannel campaign titled “Absolutely Golden,” developed by creative agency ELVIS. As the first major initiative since Tate & Lyle Sugars appointed ELVIS as its lead UK creative agency, the campaign aims to modernize the iconic brand and resonate with a younger audience. With its traditional core audience aging and competition intensifying, Lyle’s is shifting focus to spotlight taste and versatility, reinvigorating its image and regaining share of voice in a crowded market.
Teams spotlight
The teams with the most verified roles on Tate and Lyle Sugars projects
Team
Team
People spotlight
The people with the most verified roles on Tate and Lyle Sugars projects
