The Macallan
About The Macallan
The work made for The Macallan runs to 10 verified projects since 2019 — mostly Brand, Campaign and Advertising. Most of it comes from 1 team, including Not Just Any. The people who work most often on The Macallan projects include Brian Williams.
Trending projects
The Macallan projects with the most verified people and teams
Inside the The Macallan network
The people, teams, and projects that make up the The Macallan network
Featured project
You Know Me So Well
Luxury creative agency Potlatch partnered with visual content specialists Not Just Any to create an immersive 3D outdoor campaign for The Macallan’s Sherry Oak Collection, elevating the brand’s presence across key high-traffic locations in the APAC region. The anamorphic campaign brought legendary designer David Carson’s signature layered, distressed, and textural style to life alongside oversized, glistening product visuals, signing off with the tagline “You Know Me So Well.” Carson described the project as a favourite collaboration spanning over six years, blending collage, typography, hand lettering, and even whisky ingredients to reflect the craftsmanship and authenticity of the brand. Not Just Any creative director Brian Williams highlighted the challenge of preserving Carson’s hand-crafted aesthetic in a digital format, while the campaign’s striking new visual identity rolled out as part of a wider global product launch.
Teams spotlight
The teams with the most verified roles on The Macallan projects
Team
People spotlight
The people with the most verified roles on The Macallan projects
