Truth Initiative
About Truth Initiative
The work made for Truth Initiative runs to 2 verified projects since 2018 — mostly Website, BrandAwareness and DigitalDesign. Most of it comes from 1 team, including 72andSunny. The people who work most often on Truth Initiative projects include Dave Saltzman.
Trending projects
Truth Initiative projects with the most verified people and teams
Inside the Truth Initiative network
The people, teams, and projects that make up the Truth Initiative network
Featured project
Treatment Box
A campaign from Truth Initiative, the Ad Council and the US Office of National Drug Control Policy is capturing the real-life struggles of opioid addiction. 'The Truth About Opioids' campaign focuses on preventing and reducing misuse of opioids among youth and young adults, and hopes to destigmatize addiction by showing how it can happen to anyone. 'The Treatment Box,' an outdoor multimedia installation produced in partnership with 72andSunny, captured the three-day struggle of a 26-year-old's addiction, withdrawal and treatment. The installation was placed in New York City to capture the emotional reactions of passersby. The accompanying media strategy for the campaign targets youth and young adults across multiple media commitments, including NBCUniversal, Vice, Viacom, Soundcloud, Spotify, Facebook, Google and YouTube, Vevo, Snapchat and Chegg.
Teams spotlight
The teams with the most verified roles on Truth Initiative projects
Team
People spotlight
The people with the most verified roles on Truth Initiative projects
