UPDATE
About UPDATE
The work made for UPDATE runs to 1 verified project since 2026 — mostly Strategy, Brand and Product. Most of it comes from 4 teams, including Modern Post, Staub Audio and OBB Media. The people who work most often on UPDATE projects include Chris Hanrahan.
Inside the UPDATE network
The people, teams, and projects that make up the UPDATE network
Featured project
Kim Does Work
Introducing a new vision of energy built around focus and sustained performance, UPDATE’s first omnichannel campaign stars co-founder Kim Kardashian and answers the familiar question of how she manages to get so much done. Rather than presenting energy as a short-lived burst, the campaign positions UPDATE’s paraxanthine-powered formula as a tool for productivity, concentration, and keeping pace with demanding everyday lives. Led by a digital-first hero film, the work marks the brand’s next stage of growth as it expands into thousands of retail locations nationwide, while extending the campaign into the physical world through the UPDATE Focus Lab, an immersive Los Angeles activation featuring product sampling, exclusive merchandise, giveaways, and interactive experiences. By connecting Kardashian’s high-performance lifestyle with a more focused approach to energy, the campaign establishes UPDATE as a modern alternative for consumers seeking clarity and sustained momentum.
Teams spotlight
The teams with the most verified roles on UPDATE projects
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People spotlight
The people with the most verified roles on UPDATE projects