Hugo Boss
About Hugo Boss
The work made for Hugo Boss runs to 9 verified projects since 2020 — mostly Campaign, Brand and Design. Most of it comes from 9 teams, including Cabin Edit, Framestore and Object & Animal.
Trending projects
Hugo Boss projects with the most verified people and teams
Inside the Hugo Boss network
The people, teams, and projects that make up the Hugo Boss network
Featured project
Performance
Recently, BOSS has focused on high-impact campaigns like #BeYourOwnBOSS and “The Choice Is Yours,” which featured global ambassadors such as Gisele Bündchen and Lee Minho and emphasized its bold, fashion-forward identity. These campaigns drove massive engagement, including nearly 2 billion impressions in a single day, and were supported by digital-first rollouts, immersive content, and a refreshed brand image. If “Performance” refers to a newer or upcoming line—perhaps tied to athleticwear or tailored innovation—it may not yet have received major coverage.
Teams spotlight
The teams with the most verified roles on Hugo Boss projects
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People spotlight
The people with the most verified roles on Hugo Boss projects