UVA
About UVA
The work made for UVA runs to 1 verified project since 2026 — mostly Campaign. Most of it comes from 1 team, including de la Cruz. The people who work most often on UVA projects include Raquel Cordero, Romulo Caballero and Ylime Valedon.
Trending project
UVA projects with the most verified people and teams
Inside the UVA network
The people, teams, and projects that make up the UVA network
Featured project
Uva Uva Bombón
de la Cruz Ogilvy’s Uva Uva Bombón campaign transforms a global halftime spectacle into a real-time commerce engine for UVA App, proving that culture can drive instant business results. During the most-watched Super Bowl Halftime Show, the moment Bad Bunny sang the lyric “Uva Uva Bombón,” the Puerto Rican delivery platform activated a live in-app promotion, unlocking a curated selection of $1 products available only while the performance lasted. Without interrupting the show or relying on paid media, the brand seamlessly inserted itself into a moment of national pride, turning passive viewership into immediate action. By responding to culture as it happened, UVA achieved a complete sell-out before halftime ended—redefining how brands can earn attention, participate authentically, and convert real-time cultural relevance into measurable impact.
Teams spotlight
The teams with the most verified roles on UVA projects
Team
People spotlight
The people with the most verified roles on UVA projects
