Heineken 0.0
About Heineken 0.0
The work made for Heineken 0.0 runs to 3 verified projects since 2022 — mostly Brand, Campaign and Advertising. Most of it comes from 3 teams, including The Mill (Legacy), de la Cruz and Celeste. The people who work most often on Heineken 0.0 projects include Kathia Salgado.
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Heineken 0.0 projects with the most verified people and teams
Inside the Heineken 0.0 network
The people, teams, and projects that make up the Heineken 0.0 network
Featured project
The Night Before
Heineken 0.0 launched The Night Before, an initiative allowing athletes competing in IRONMAN 70.3 Puerto Rico to enjoy a beer the night before the race without compromising performance. By hosting a pre-race welcome party where participants toasted with the alcohol-free beer, the campaign celebrated the ritual of preparation while reinforcing discipline. During the race, a giant screen displayed live images of runners alongside photos of them from the night before with Heineken 0.0, accompanied by the message: "Drink the night before. Run the day after. Now you can." The activation reframes the restrictive pre-race night as a celebratory moment, highlighting Heineken 0.0 as a way to enjoy beer in occasions previously considered off-limits.
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The teams with the most verified roles on Heineken 0.0 projects
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People spotlight
The people with the most verified roles on Heineken 0.0 projects
