Vipps
About Vipps
The work made for Vipps runs to 2 verified projects — mostly Campaign, Strategy and Brand.
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Inside the Vipps network
The people, teams, and projects that make up the Vipps network
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From Here To Here
Vipps MobilePay launched a creative OOH campaign by splitting a single message across two outdoor ads placed 680 km apart in airports in Stockholm and Copenhagen. Each ad only showed part of the message, but together they revealed that users can send money easily across the Nordics. The intentionally fragmented execution sparked curiosity and went viral on social media, generating over 3 million views and contributing to a 31% increase in new users in Sweden.