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Wildfarmed, the UK’s leading regenerative food and farming company, has launched its first major advertising campaign, "Full of Life," to celebrate its ‘life-changing’ bread range now available at Waitrose. These are the first fully regenerative farmed loaves in UK supermarkets, grown using nature-friendly methods. The campaign, created by Bountiful Cow and Patterns Inc., includes a 30-second TV commercial, vibrant OOH ads, and digital displays across key UK cities, featuring playful taglines and imagery. Wildfarmed’s innovative farming model, which enhances biodiversity and soil health, contrasts sharply with conventional chemical farming. This campaign marks Wildfarmed’s move from supplying restaurants and bakeries to becoming a consumer brand, promoting healthier, tastier bread and sustainable farming practices.Teams spotlight
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