Yeti
About Yeti
The work made for Yeti runs to 9 verified projects since 2020 — mostly Campaign, Design and Brand. Most of it comes from 7 teams, including Wieden+Kennedy, Trafik and Cartel. The people who work most often on Yeti projects include James King-Loo Yu and Charles Humenry.
Trending projects
Yeti projects with the most verified people and teams
Inside the Yeti network
The people, teams, and projects that make up the Yeti network
Featured project
Four Letters
YETI has launched “FOUR Letters,” a new brand platform created with Wieden+Kennedy Portland that reimagines its iconic logo as a rotating badge for passion and devotion across many communities. Inspired by the brand’s early days when YETI caps signalled dedication to the outdoors, the campaign replaces the logo with four-letter words such as FISH, BALL, COOK, RACE, and RIDE to represent people relentlessly committed to what they love. Using found footage largely sourced from YETI’s ambassador community, the films celebrate how the brand has expanded beyond outdoor culture into sports, food, surf, skate, and more, while retaining its core meaning as a marker of serious enthusiasm. Supported by OOH, retail activations, event placements, and limited-edition stickers, the campaign positions YETI as a symbol for anyone all-in on their pursuit.
Teams spotlight
The teams with the most verified roles on Yeti projects
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People spotlight
The people with the most verified roles on Yeti projects
