Youse
About Youse
The work made for Youse runs to 2 verified projects since 2026 — mostly Brand, Campaign and Branding. Most of it comes from 3 teams, including Jamute, Tech and Soul and Interbrand.
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Youse projects with the most verified people and teams
Inside the Youse network
The people, teams, and projects that make up the Youse network
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Menos Preocupação, Mais Youse
Ten years after launching as a digital-first insurer, Youse has rebuilt its brand around a new idea of what technology is for. Being digital no longer sets an insurer apart, so the new positioning gives technology a clearer job: cutting through doubt, organising options and helping people decide with confidence, without deciding for them. The symbol keeps the human figure at its centre and the brand's recognisable codes, but gains legibility and consistency across sizes and channels, with a Youse Seguros signature for moments that need the category spelled out. A proprietary typeface, Youse Sans, gives the brand a recognisable voice tuned for screens, alongside new iconography and a design system that gives the website, app and digital journeys a shared language. Illustration, photography, texture and motion complete the toolkit. The new identity reached the public through the launch film "Overthinking". It turns the pile-up of worries before a big decision into a carful of extra heads all thinking at once, then lets the new Youse cut the noise: less worry, more Youse. The film was shot live on set with cast and then built and refined with AI and CGI/3D in post-production.
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The teams with the most verified roles on Youse projects
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