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To mark the launch of dsm-firmenich, the newly merged entity of DSM and Firmenich, Interbrand was entrusted with crafting a brand identity that reflects the union of two iconic organizations. The result is a brand that positions dsm-firmenich as a leading creative and innovative partner in nutrition, beauty, and well-being. Rooted in the company’s mission, the brand harmonizes what is essential for life, desirable for consumers, and sustainable for the planet. With a purpose-driven approach, dsm-firmenich strives to bring progress to life—partnering with customers and stakeholders to drive meaningful change. The brand expression embraces life in all its vibrancy, utilizing authentic photography, bold colors, dynamic layouts, and motion graphics to convey a welcoming and uplifting personality. Developed through a collaboration between Interbrand Milan and London, along with a global team of specialists, the dsm-firmenich identity has been recognized in the Corporate Design & Identity category for its innovative approach.
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