Haleon Global
About Haleon Global
The work made for Haleon Global runs to 10 verified projects since 2022 — mostly Campaign, Advertising and Strategy. Most of it comes from 17 teams, including VML, Publicis and Factory Studios.
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Featured project
Spitting Blood Means Action
Parodontax has launched “Spitting Blood Means Action,” a new campaign by Grey London, part of WPP’s team Vitale, that uses the high-octane visual language of martial arts cinema to raise awareness of bleeding gums. Directed by Finn Keenan through RiffRaff Films, the 90-second film turns an everyday brushing routine into an action-packed battle over the last tube of Parodontax, challenging consumers not to dismiss bleeding gums as a minor issue. Running across EMEA through 2026 and 2027, the campaign aims to cut through traditional clinical healthcare advertising and reinforce Parodontax’s position as a leading gum-health expert.
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