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R2R←
R2R← turns Ronaldo Fenômeno’s iconic Nº1 finger celebration into a gaming ritual. Brahma invites players to trigger the in-game celebration (R2 + right-stick left), film it, and post with the brand for Zé Delivery coupons — bridging a 1998 brand partnership into Sports FC / football-game culture for a 10-day June 2025 challenge. Bronze, Entertainment Lions for Gaming, Cannes 2026.
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