PILSEN AHUMADA (smoked). it sounds premium, it sounds mysterious… like something nobody really knows the meaning of, yet everyone is curious about. So we thought: what if, instead of trying to explain it, we let the world’s best sales guru sell it for us? In a world filled with instagram gurus, life coaches, and crypto experts, we’re already used to being sold smoke. So for this PILSEN smoky flavor, we decided to take the honest route: yes, we’re going to sell “smoke” but the good kind, and with the best sales gurú.