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The Tunnel
Coral's latest brand campaign, "The Tunnel", celebrates football fans of all kinds as part of its "We’re Here For It" platform, aiming to connect with audiences humorously while showcasing its dedication to sports enthusiasts. Created by Wonderhood Studios, the ad highlights the diversity of football supporters, from dedicated pensioners to armchair experts, as they emerge from the tunnel onto the pitch with Coral’s free reward shaker in hand. Filmed at Red Star Belgrade’s stadium with over 100 extras, the 30-second spot ends with a classic lineup, zooming out to an aerial view of the field. This campaign is the second from Wonderhood Studios for Coral and is supported by a comprehensive media strategy from the7Stars, spanning TV, video-on-demand, radio, social, and digital, with Entain Creative managing the latter platforms. The campaign reinforces Coral's fan-first approach, blending humor and cultural elements to engage audiences effectively. Credits: Brand, Coral Chief Marketing Officer, Charlotte Emery Agency / Creative, Wonderhood Studios Executive Creative Director, Ben Edwards Production, Iconoclast Director, Glenn Kitson
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