Commercialanimation
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Built to be Eaten
If you can build it, you can eat it. With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat. In our Built to be Eaten campaign, we turn America's most buildable snack into amazing structures, like rockets and trojan horses, all built out of Lunchables. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere. The campaign began through GS&P’s Brand Camp — a rigorous, six week research and brand strategy sprint that culminates in a radically collaborative 2-day workshop with the agency and client leadership team.
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