Direct Line
About Direct Line
The work made for Direct Line runs to 4 verified projects since 2020 — mostly Campaign, VFX and Strategy. Most of it comes from 13 teams, including The Mill (Legacy), Saatchi & Saatchi and 750mph.
Trending projects
Direct Line projects with the most verified people and teams
Inside the Direct Line network
The people, teams, and projects that make up the Direct Line network
Featured project
That’s How It’s Done
Direct Line’s new brand platform and multi-channel campaign, “That’s How It’s Done”, marks a bold repositioning for the insurer, celebrating its 40th anniversary with a confident showcase of what great insurance looks like—fast, seamless, and expertly handled. Created by VCCP, the campaign reasserts Direct Line’s leadership in the category by blending humour with a clear message: if only everything in life was resolved as effortlessly as a claim with Direct Line. The campaign launched on 21 July with two hero films across TV, VOD, radio, out-of-home, and digital channels, aiming to reset consumer expectations for speed and service in insurance.
Teams spotlight
The teams with the most verified roles on Direct Line projects
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People spotlight
The people with the most verified roles on Direct Line projects