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Don’t Run Out
Uber Eats has joined forces with Keke Palmer and Great Guns USA to deliver a creepy campaign like no other. Embedded with $1 million worth of discount codes, ‘Don’t Run Out’ was directed by Great Guns USA’s Dan Trachtenberg - a known talent in the genre, having helmed such Hollywood thrillers as ‘10 Cloverfield Lane’ and ‘Prey’. The spot takes place on Halloween night, when a trio of friends comes to the dreadful realisation that they’re running low on candy. Keke Palmer’s character explains how one family vanished on Halloween after the same thing happened to them, as she rushes to order more on Uber Eats - but at that moment, the electricity goes out. What ensues is classic horror as the friends nervously split up, each pursued by a malevolent masked figure in the shadows that will teach them never to run out of candy again. Agency Kamp Grizzly approached Great Guns USA with the brief for a short, scary movie about running out of candy on Halloween - with $1 million worth of discount codes hidden inside. MD and EP on the project, Oliver Fuselier selected director Dan Trachtenberg as the perfect choice to craft the frightening film. Taking up the gauntlet, Dan now faced the challenge of condensing suspenseful horror - by definition requiring build up over time - into a mere few minutes. Dan tackled this by blending quick, shocking moments of action with slow, tension-building scenes, helped by economical editing from David Trachtenberg.
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